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Business Exchange Zoom meeting when we are joined by Megan Vincetta from Alcimi whose presentation will be on ‘Tiktok For Business’, sharing some top tips about why it is not just for 13 year olds doing dance routines, it is actually a great tool for businesses to creatively advertise to customers. Megan will talk about how the algorithm works to display content that suits users and will touch on the benefits of using ad campaigns.  Megan will also show some of Tik Tok’s features such as trends, sounds and viral challenges.