Back to What's On

Tuesday 09 June 2020

09:30 - 10:30

Facebook Advertising for beginners – Online Workshop

Facebook Advertising for beginners – Online Workshop
Book your ticket


Event Synopsis
A description of the event ***This workshop will be delivered over four days, an hour each day over Zoom video conferencing starting Tuesday 9th June 9:30-10:30am.***

If you want to know how to effectively advertise through Facebook to generate more business, then this is the workshop for you.

If you are boosting posts rather than using the Ads platform or you've dabbled in Ads manager, but not had much success and don't really know how it works then this workshop is for you.

Facebook Ads can be a bit daunting when you first open the application, but once you know your way around they can be utilised very simply and effectively.

With diminishing impressions on your organic reach for Facebook Business Pages, Facebook Ads are one of the most cost-effective ways of advertising your products/services.

This is what will be covered each day:

Session 1. Tues 9 June 9:30-10:30am
- An overview of how the Ads platform works
- Identifying your target market
- Creating a target audience

Session 2. Wed 10 June 9:30-10:30am
- Review of previous session – results and challenges
- Understanding the different types of Facebook Ads
- Create your first Ad

Session 3. Thurs 11 June 9:30-10:30am
- Review of previous session – results and challenges
- Creating campaigns with different Ad sets (different audiences)
- Duplicating your ads to save you time

Session 4. Fri 12 June 9:30-10:30am
- Review of previous session – results and challenges
- How to monitor and measure cost-effective Ads
- Testing and refining your Ads

Throughout the week, you will set up your own ads that go live. You will come away confident on how to create, edit and identify which ads give the best return on investment for your business.

It’s going to be a hands-on workshop, after each session you will go away with actions to implement and it will all be recorded so you can refer back to it.

The cost of this workshop is £99 per person and is limited to 10 people.


  • Type: Keynote
  • Category: Apprenticeships, Business Development, Exporting, Finance, Grants, Social, Training, Health and Safety, HR / Recruitment / Legal, IT / Digital, Marketing/PR, Networking, Sporting, Warrington, and Property
  • Sector: Accountancy, Agriculture, Cleaning, Civil Engineering, Construction, Education and Training, Employment / Recruitment, Energy Supplier, Consultancy and Engineering, Financial Services, Gambling and Betting, Health and Beauty, Hospitality, IT, Landscape / Gardening, Legal, Leisure, Logistics, Management Services, Manufacturing, Marketing, PR and Ad, Membership Organisation, Motoring, Office Suppliers, Office Management, Property, Research and Development, Retail, Security, Sport, Telecommunications, Transport, Travel Agency, and Other


Social Media Executive

Hi, I’m Becs and I’m here to help you develop social media as an effective marketing tool for your company. Do you need help developing new pages, tips on how to grow your existing presence or simply advice on which platforms to use?

I specialise in training businesses up on how to use a variety of social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and Twitch. I teach you how to get social!

Keynote Speaker

Rebecca Bates

Rebecca Bates

“ I train companies how to attract new customers through Social Media by dropping the sales speak and getting personal! For many years now, I’ve been using Social Media with great results across the Public, Private and Voluntary sector. Just before I launched Social Media Executive, I worked for Nomad Games, increasing their Social Media community from 500 to over 20,000 in the space of three years. They were fans that bought from us time and time again, interacted with our content and were loyal supporters of the brand. I love showing businesses how to #GetSocial..”