Branding a product or a business can appear to be a dark art, but the basics of branding are straightforward. This 45-minute session provides an opportunity to refresh what you already know and benefit from the latest thinking with Professor Gary Davies of the University of Chester. Gary's career includes working for the likes of Mars, as an academic for Oxford University and Manchester Business School and as a consultant for businesses large and small in the UK and overseas. His latest research is into how micro-enterprises brand themselves and so his talk will be very relevant to the SME community. Topics will include:
• Why brand your business?
• The differences between branding and other aspects of marketing including design and selling.
• Creating your own product or business brand.
Who can attend?
Anyone can attend these informal sessions including UOC Staff and Students, not just those registered on the ERDF-funded Cheshire and Warrington Business Growth Programme. However, we would encourage local SMEs to have a chat to us about what the programme can offer you beyond these sessions, including longer workshops and 121s email@example.com.
- Type: Keynote
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