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Thursday 25 April 2019

18:00 - 21:00

Opus Open House - Gen Z the view from WP Engine and Media Chain

Opus Open House - Gen Z the view from WP Engine and Media Chain
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Because they grew up immersed in a digital world, Gen Z’s level of dependency on digital experience is more pronounced than other generations. They turn to the web expecting authenticity, entertaining videos and content plus a personalised experience.

If you’re not adapting your strategy, you could become obsolete.

WP Engine are bringing their Generation Z research, hot from MTEX 2019, to our second Opus Open House of 2019. Commissioned from The Center for Generational Kinetics, come and hear James Hall contextualise why 70% of Gen Z choose a specific brand when it comes to smartphones but only 38% buy a specific brand when it comes to clothing...

Then hear from Media Chain's Head of Content for Student Problems to understand how Gen Z will change (or have changed) the future of the web, thanks to their evolving expectations from brand interactions.

Doors open for networking at 6pm.

Speakers on stage from 7pm with a panel Q&A to follow.

Drinks and nibbles until 9pm.

WBEx members benefit from a free ticket for this event.


  • Type: Keynote
  • Category: Business Development, Social, IT / Digital, Marketing/PR, and Networking
  • Sector: Accountancy, Agriculture, Cleaning, Civil Engineering, Construction, Education and Training, Employment / Recruitment, Energy Supplier, Consultancy and Engineering, Financial Services, Gambling and Betting, Health and Beauty, Hospitality, IT, Landscape / Gardening, Legal, Leisure, Logistics, Management Services, Manufacturing, Marketing, PR and Ad, Membership Organisation, Motoring, Office Suppliers, Office Management, Property, Research and Development, Retail, Security, Sport, Telecommunications, Transport, Travel Agency, and Other


Alex Martin

Alex Martin

Alex Martin is Head of Content for the largest social-first student community in the world. Over the last four years, Student Problems has built their following to over 10 million and they run campaigns for major brands including ASOS, STA Travel, BBC and Apple. Student Problems is part of the Media Chain network, the most engaged social-first publisher in the world.

James Hall

James Hall

As an Enterprise Consultant and Agency Lead, James Hall assists WP Engine clients with their digital experience strategies. With 6 years in cloud technologies and 12 years in account management, James is well positioned to help clients with complex decision making on key technology projects. James held Client Relationship and Sales Leadership roles at Rackspace and Six Degrees previously and has a bachelor's degree with honours in Publishing and Business from Oxford Brookes University.