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Tuesday 11 September 2018
by Jackie Emson

Meet the Member - Becs Bate - Social Media Executive

  • Name of Business Social Media Executive

Who are you? Becs Bate

What sets you apart from the competition? I don't manage your social media pages for you. You and your staff are the greatest ambassadors for your company and are best placed to showcase your business with passion and enthusiasm. I am here to help you simplify social media, without it taking up a huge chunk of your time. I show you how to use many of the tools, teach you tricks of the trade to work around the ever-changing algorithms and how to reach out to your target audience. My methods are not to collect followers, they are to attracted customers. Quality, not quantity.

How did the business come about? I started off in the social media world, probably much the same way as anyone. Facebook was my first platform, purely for social purposes. I was a new mum and felt quite isolated so Facebook was a great way of connecting with friends. It was quite a revelation to connect with so many people from the confines of my own home, so returning to work I started implementing social media into many of the programmes I was managing to engage with businesses and the community. It saved us a lot of time and money, as well as increasing our reach significantly. For many years now, I’ve been using Social Media as a significant part of my marketing strategy, with great results across the Public, Private and Voluntary sector.

What are your main target markets? Businesses who are looking to develop their social media and attract new clients, individuals who need help increasing their online presence.

How long has your business been in existence? 4 months

How many staff do you employ? 0

What job or achievement makes you most proud? Just before I launched Social Media Executive I worked for Nomad Games, increasing their Social Media community from 4000 to over 20,000 in the space of three years. Now, this is not a huge increase, but it was highly targeted. They were fans that bought from us time and time again, interacted with our content and were loyal supporters of the brand.

Where do you see the business being in five years? A thriving support network for local businesses in Warrington, as well as online training and support programmes.

• Why Warrington? It's my local community. Social media should be built around a community, so starting local with people you know is a great place to start.

Tell us one interesting thing about the business that might surprise us? Social Media is not just a marketing tool, its a customer service platform, quality control mechanism and community hub for your business. Do it right and your customers will create the content for you.

• Tell us one interesting thing about you that people might not know? (ie, hobbies, amusing fact, etc) I'm a qualified squash coach and spend my Saturday mornings coaching Juniors at Warrington Sports club. I also hold a level 2 power boating certificate - but that's not much use in Warrington!

Brexit – good, bad, opportunity? If you can't influence it then you have to seek out the opportunities.

• Fantasy dinner party – which six people alive or dead would you invite? Jack Black, Dracula, Wil Wheaton, a Werewolf, Superman and Robin Williams - that would make an entertaining evening!