Meet the Member - Steve Allcock from OmniGeek
• Name of Business: OmniGeek
• Who are you? A digital product management consultancy, which aims to help business define, deliver and embed digital change and best practice. The business model supports businesses with:
o Strategy/vision definition;
o CX methodologies and practices;
o Prioritisation and project planning;
o Operational readiness (ORE); o ‘Digital first’ culture support.
The bit in the middle (I.e. design, development & testing) is left to the techies, but we can support with those aspects as well.
• What sets you apart from the competition? Firstly, we’re not a digital agency offering you e-commerce or web development services. We’re here to enhance whatever relationships and arrangements you have in place. OmniGeek sits either side of your digital projects (the bookends) and compliments your transformational journey. We help you make the right choices to ‘wow’ your customers and embed your solutions to ‘wow’ your employees.
• How did the business come about? Having spent more than 15 years delivering digital change within various industries, it became clear to me that even with digital being the norm now, many businesses are still struggling with 3 key areas:
1) Deciding which direction to head in, in a visionary way that can be sold and embraced by a business;
2) Embedding a truly ‘digital first’ culture within all aspects of a business – making it fit for the future.
3) Increasing customer engagement – optimising multi/omni channel solutions business invest in – covering webchat, chatbots, Social Media and knowledge base FAQs.
• What are your main target markets? Having worked across multiple sectors, I’m keen to speak to anyone who wants to drive towards a more ‘digital first’ sales and service model. This could be a micro-business who need some support and advice building an online presence, or medium-large enterprise that want to attract a different customer segment and tap into innovative ways of providing products and services.
• How long has your business been in existence? Since January 2020. I’ve been busy building my website (www.omnigeek.co.uk), social media presence on Facebook, LinkedIn and Twitter, as well as building out the product offering.
• How many staff do you employ? Just me at the minute, but I have a number of freelance and contractors that are keen to partner with the business, so that we can offer a broader set of additional services.
• What job or achievement makes you most proud? I would say when I was Head of CX & Business Change for Atos. I expanded the function to cover CX, Continuous Improvement, Change Delivery and Customer Communications across digital channels for a large Financial Service provider. In my time there, I oversaw over 150 projects into delivery and whilst increasing the team capacity from 3 people to 20+, I managed to reduce the P&L by 30%. Apart from the commercial benefits, we delivered fantastic innovative things for the client.
• Where do you see the business being in five years? If I have a diverse local, national and (hopefully) international portfolio and client book, who are all happy and seeing great results from their digital services, then I’ll be very happy with that.
• Why Warrington? I’m Warrington born and bread and I’m so impressed with the local economy in our town. It’s amazing how much opportunity and skill there is right on our doorsteps.
• Tell us one interesting thing about the business that might surprise us? The business looks to build a network of partners/affiliates, so if OmniGeek can’t support a client with their needs, or the client wants additional services, we would lean on our contacts to get involved.
• Tell us one interesting thing about you that people might not know? (ie, hobbies, amusing fact, etc) I once won a Michael Jackson dancing competition....when I was about 5 or 6. Now, I’m not sure whether I was only one in the contest, or whether it was a well fought battle, but sadly my dance moves have vanished with age!
• Fantasy dinner party – which six people alive or dead would you invite? Richard Branson, John Lennon, Neil Armstrong, Queen Elizabeth, Robin Williams & my late Gran – gosh that was tough! Can I only have 6?