The video provides a unique take on EitC’s youth engagement provision through the eyes and ears of Everton in the Community participants and staff, many of whom feature in the piece.
Those starring in the video hail from a range of Everton in the Community programmes. Other notable additions include Everton in the Community’s Digital Skills Lab – aimed at tackling the widening skills gap for young people, and the ‘Home Is Where The Heart Is’ residence which enables Everton in the Community to support young people who are on the cusp of homelessness, not to mention the ‘bright white lights’ of Everton’s spiritual home, Goodison Park.
Everton in the Community CEO Sue Gregory said: “We have been helping to shape and change the lives of underrepresented young people in our city for over 35 years, empowering them to grasp the opportunities that we create for them. We are incredibly proud of this video – we were keen to tell the story of our young people from their perspective and bring their words to life.
“On behalf of everyone at Everton in the Community I’d like to thank the Premier League and Steve Morgan Foundation for their continued support and thank-you to Ludovico for understanding our vision and investing so much time in educating our young people and guiding them so patiently through the process of video production.”
The video was created by Warrington-based production company Ludovico Media. Led by actor and producer Darren Jeffries, Ludovico work to create remarkable and progressive film, documentaries and online content and worked closely with Everton in the Community staff and its young people to produce an edit which effectively and emotively tells the story of the charity’s impact throughout the city.
The brief was to produce a video that showcased the work that takes place across Everton in the Community’s Youth Programme. A six month collaboration from start to finish, Ludovico produced the concept on behalf of Everton in the Community, wrote and devised the spoken word, and workshopped the piece with young people in Liverpool to ensure authenticity before the shoot took place.
Ludovico founder Darren Jeffries said: "We're immensely proud of our first project with Everton in the Community. This video showcases Ludovico's commitment to making impactful videos that go the extra mile, and it wouldn't have been possible without the support of Everton in the Community, its young people, and our incredibly talented team."
Video live from 25th May 2023